Why we are building Maggie's
We're building Maggie's around a simple belief: every loving being deserves a better life.
And more so the ones who love us most and depend entirely on our choices = our doggos. And too often, for us, those choices are shaped by convenience instead of care.
Maggie's is here to change that, and to help give them the healthier, happier and longer lives they deserve.
Our Belief
We believe the lives placed in our hands deserve to be healthier and longer—nourished by real food made with real ingredients and a great deal of love, not factory crumbs disguised as care.
Meals should do more than fill a bowl; they should bring health, comfort, strength, and quiet happiness. That's why we cook the way we would for someone we love—fresh, daily, with real attention. Food made for living beings, not for convenience and longer shelf life.
Our Legacy
As the original founders of Pawfectly Made, we've walked this road before. That journey taught us what truly matters—and where we could have done better. With Maggie's, we're taking everything we've learned and building with deeper intention: listening more closely, caring more consciously, and letting experience guide us alongside our hearts.
We're not trying to build something big. We're trying to build something right.
The Heart Behind the Name
We call it Maggie's because Maggie showed us what real food and real love can truly do. She lived a long, healthy, joyful life—fuelled by fresh meals, care, and intention, not convenience. When she crossed the rainbow bridge in June '25 at 15 years of age, she left behind a way of living we couldn't let go of. Maggie's is our way of honouring her by trying to give every doggo the same chance she had—to live fully, eat well, and be loved, every single day.
Why Support Us
When you support Maggie's, you help create healthier, longer lives—not just for your own furbaby, but for street babies too.
For every contribution, we feed two street babies every day throughout the campaign, and wherever possible, we'll continue even beyond it. Because kindness shouldn't depend on whether a dog has an address, and care shouldn't end when a campaign does.
Because of your support, Maggie's meals will be made and shared with honesty, love, and care—for the ones we know and the ones we're still reaching.
Not once, but every day, without conditions.
This isn't charity. It's love, practiced consistently.
How Far We've Come
Maggie's is already in motion, thoughtfully built and ready to launch.
- Our website and backend systems are live, designed to support precise production, zero wastage, and optimised deliveries.
- Our 1,800 sq. ft. kitchen is fully set up, including blast chilling and world-class equipment built for fresh, daily cooking.
- Our recipes have been developed, refined, and tested with real lives — including our own companions and those we care for on the streets.
- We've partnered with trusted suppliers for human-grade meat and farm-fresh vegetables — the same suppliers who serve some of Bangalore's most respected kitchens.
- We've signed up electric vehicles for deliveries, keeping our footprint as light as our intentions.
- Our eco-friendly packaging — biodegradable and made from recycled materials — is in production and expected in the first week of January 2026.
- A core team is already in place, covering administration, marketing, and technology.
This is the foundation. Now, we're ready to take the next step.
What We're Raising For
- Your support helps us move from ready to real.
- Bringing on our full kitchen and delivery team — the hands that will cook, pack, and deliver every meal with care.
- Covering working capital for the first 3-4 months as we begin operations responsibly and sustainably.
- Launching deliveries and daily operations from 15 January 2026, and building early momentum the right way.
- Beginning consistent feeding for at least 20-30 lives in the immediate area around our kitchen — showing up daily, not occasionally.
This is what Fund Maggie's will make possible.
This is what you will contribute to - a careful, conscious beginning of a better life for hundreds.
You can redeem your backing amount by subscribing to our daily fresh pet meals, our handmade healthy treats or pure meat jerky, or whatever else we launch!
Maggie's fresh daily meals are made with 70% real, human grade meat, and priced at ONLY ₹ 200 per day for an average size (18-24 kg) doggo. (This is cheaper than making meals for them at home.)
And because gratitude should always come full circle, your backing gets you 15% extra value to spend on Maggie's meals and treats.
Besides giving 2 streeties healthier and happier lives!
BACK US NOW!
How to Redeem Your Support Value
Thank you for supporting Maggie's. This page explains how your support turns into usable value—simply and transparently.
Think of It Like Points
The amount linked to your support works like store credit (points) on Maggie's.
- Each point = ₹1
- You don't have to use it all at once
- You can place multiple orders
- The value gets deducted automatically with every order
- You keep ordering until your balance reaches zero
Example
If you supported Maggie's with ₹50,000, then with our added 15% that amount becomes ₹57,500, which will be your available points balance. You can use this across multiple orders.
Let's say you place your first order worth ₹10,000, you pay nothing at checkout and your remaining points become ₹47,500.
A few weeks later, if you place another order for ₹15,500, you again pay nothing and your points reduce to ₹32,000.
You can continue placing orders this way until your balance is fully used.
There's no expiry or fixed timeline—you're free to redeem it at your own pace.
No Extra Costs
The amount you see already includes GST.
That means:
- No hidden charges
- No surprise additions at checkout
- What you supported with is exactly what you get to use
Where You Can Use It
Your support value can be used on any purchase made on
www.maggies.in .
Daily Meals. Treats. Jerkys. Or whatever else we launch! Anything available on the site.
(Please note that you won't be able to redeem your backing until 10th jan onwards, as we start operations on 10th Jan.'26)
How It Works at Checkout
- Log in using the email you used while supporting Maggie's
- Add items to your cart
- Your available balance will automatically apply at checkout
- The order total will be deducted from your balance
- Whatever remains stays available for your next order
Simple. Clean. No codes to remember.
A Few Good Things to Know
- You can view your points balance anytime after logging in on www.maggies.com, under your profile.
- Your support value does not need to be used in a single order.
- You can track your remaining balance anytime in your account.
- If your order value exceeds your balance, you can pay the difference normally.
- Your support helps us keep cooking fresh, daily food—while you enjoy it too.
If you need help, our team is just a message away. Mail us at
hello@maggies.in Or call us at
+ 916360885974.
Thank you for being a part of Maggie's.
What Happens Next
1. Confirmation Sent
You receive a confirmation and receipt by email.
2. Account Created
Your Maggie’s account is created using this email ID.
3. Your Support Is Added
Your backing is added as redeemable value in your Maggie’s account—no expiry, no rush.
4. Orders Open
Orders open on January 10 (Bangalore only). We’ll remind you when we launch so you can start placing orders easily and start redeeming your backing..
5. Cooked & Delivered With Care
Fresh, customised meals are cooked, packed cold, and delivered to your doorstep.
And Beyond Your Own Furbaby
For every pre-order backing, two street babies are fed every day during the campaign—and wherever possible, beyond.