Why we are building Maggie's ?
We're building Maggie's around a simple belief: every loving being deserves a better life.
And more so the ones who love us most and depend entirely on our choices = our doggos. And too often, for us, those choices are shaped by convenience instead of care.
Maggie's is here to change that, and to help give them the healthier, happier and longer lives they deserve.
Our Belief
We believe the lives placed in our hands deserve to be healthier and longer—nourished by real food made with real ingredients and a great deal of love, not factory crumbs disguised as care.
Meals should do more than fill a bowl; they should bring health, comfort, strength, and quiet happiness. That's why we cook the way we would for someone we love—fresh, daily, with real attention. Food made for living beings, not for convenience and longer shelf life.
Our Legacy
As the original founders of Pawfectly Made, we've walked this road before. That journey taught us what truly matters—and where we could have done better. With Maggie's, we're taking everything we've learned and building with deeper intention: listening more closely, caring more consciously, and letting experience guide us alongside our hearts. We're not trying to build something big. We're trying to build something right.
The Heart Behind the Name
We call it Maggie's because Maggie showed us what real food and real love can truly do. She lived a long, healthy, joyful life—fuelled by fresh meals, care, and intention, not convenience. When she crossed the rainbow bridge in June '25 at 15 years of age, she left behind a way of living we couldn't let go of. Maggie's is our way of honouring her by trying to give every doggo the same chance she had—to live fully, eat well, and be loved, every single day.
Why Support Us
When you support Maggie's, you help create healthier, longer lives—not just for your own furbaby, but for street babies too.
For every contribution, we feed two street babies every day throughout the campaign, and wherever possible, we'll continue even beyond it. Because kindness shouldn't depend on whether a dog has an address, and care shouldn't end when a campaign does.
Because of your support, Maggie's meals will be made and shared with honesty, love, and care—for the ones we know and the ones we're still reaching.
Not once, but every day, without conditions.
This isn't charity. It's love, practiced consistently.
How Far We've Come
Maggie's is already well underway. What you're supporting isn't an idea on paper — it's something carefully built and ready to begin.
- Our website and backend systems are live, designed to support precise production, zero wastage, and optimised deliveries.
- Our 1,800 sq. ft. kitchen is fully set up, including blast chilling and world-class equipment built for fresh, daily cooking.
- Our recipes have been developed, refined, and tested with real lives — including our own companions and those we care for on the streets.
- We've partnered with trusted suppliers for human-grade meat and farm-fresh vegetables — the same suppliers who serve some of Bangalore's most respected kitchens.
- We've signed up electric vehicles for deliveries, keeping our footprint as light as our intentions.
- Our eco-friendly packaging — biodegradable and made from recycled materials — is in production and expected in the first week of January 2026.
- A core team is already in place, covering administration, marketing, and technology.
This is the foundation. Now, we're ready to take the next step.
What We're Raising For
- Your support helps us move from ready to real.
- Bringing on our full kitchen and delivery team — the hands that will cook, pack, and deliver every meal with care.
- Covering working capital for the first 3-4 months as we begin operations responsibly and sustainably.
- Launching deliveries and daily operations from 15 January 2026, and building early momentum the right way.
- Beginning consistent feeding for at least 20-30 lives in the immediate area around our kitchen — showing up daily, not occasionally.
This is what Fund Maggie's makes possible.
Not growth for the sake of growth — but a careful, conscious beginning.
What Your Support Gets You
By backing Maggie's, you won't just support a brand — you will help us give 2 street babies, healthier and happier lives - daily.
We will also send you a small, carefully curated thoughtful gift. We hope you will keep it as a reminder of your kindness and giving.
Not because you asked. But because gratitude, like kindness, deserves to circle back.
Thank you!
There are no rewards here.
No extras.
No expectations.
Only the quiet knowing that you helped make life a little healthier for living beings who need it and deserve equally.
If this speaks to you, join us and help enable better lives for all living beings.
What Happens Next
1. Confirmation Sent
You receive a confirmation and receipt by email.
2. Support Activated
Your backing immediately helps us build Maggie's the right way.
3. Care in Action
For every gratitude backing, two street babies are fed every day during the campaign—and wherever possible, beyond.
4. A Small Thank-You
A small, thoughtful gift will make its way to you as our way of saying thank you.
What This Means
You don't need to be a pet parent. There's nothing to redeem or manage.
Your support creates impact quietly, consistently, and with care.
This isn't charity.
It's care—practiced daily.
